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Handbook of Strategic e-Business Management

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This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context.

It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective.

The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business.

Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.

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£161.99 Save 10.00%
RRP £179.99
Product Details
3662524791 / 9783662524794
Paperback / softback
658.05
23/08/2016
Germany
English
1011 pages : illustrations (black and white)
24 cm
Professional & Vocational Learn More