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El significado de la marca

Batey, Mark

See all formats and editions

El significado de la marca echa una mirada global y holistica a la manera en que los consumidores encuentran y crean significado en las marcas.

Inspecciona los elementos fundamentales conscientes e inconscientes que conectan a las personas con las marcas y con los productos.

Cuestiona los conceptos tradicionales del marketing y propone un nuevo marco para el significado de marca.

El libro recorre un terreno nuevo y fertil para comprender como las marcas pueden tanto asimilar como proporcionar significado.

Los lectores entenderan mejor que significa una marca, y cual es el significado de las marcas.

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Product Details

Publisher/Imprint Granica

ISBN/Ean9506417571 / 9789506417574

FormatEbook

Published01/11/2019

Book LanguageEnglish

Pages1 pages

BIC