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Pop! : Stand Out In Any Crowd

Horn, Sam

Part of the Easyway guides series

See all formats and editions

An inspirational handbook introduces the POP! process--to make messages Purposeful, Original, and Pithy--in order to promote one's ideas successfully, discussing such concepts as Muse It or Lose It, the Eureka Moment, the Jerry Maguire Rule, Contra-Brand, and Idea Chemistry.

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Product Details

Publisher/Imprint Perigee Books,U.S.

ISBN/Ean0399532765 / 9780399532764

FormatHardback

Dewey651.7

Published02/10/2006

Country of PubUnited States

Book LanguageEnglish

Pages224 p.

Dimensions21 cm

Readershipresearch & professional Learn More

BIC KJP Business communication & presentation