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Innovation in the Cultural and Creative Industries

Pellegrin-Boucher, Estelle(Edited by)Roy, Pierre(Edited by)
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Technological innovations, sociological and consumer trends, and growing internationalization are transforming the cultural and creative industries (CCIs).

These changes present new challenges for CCIs that require original and inventive answers. Innovation in the Cultural and Creative Industries analyzes the powerful strategies put in place by CCI organizations such as Nintendo, the Lascaux Cave and Daft Punk.

The case studies presented in this book cover video games, books, music, museums, fashion, film and architecture.

Each chapter is organized around five key points: a theoretical framework that focuses on a specific concept, a description of the methodological mechanism mobilized, a presentation of the industry concerned, the analysis of the innovative strategy and a recap of the lessons and best practices demonstrated by the case.

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£118.11 Save 15.00%
RRP £138.95
Product Details
1786303795 / 9781786303790
Hardback
338.477
25/10/2019
United Kingdom
English
214 pages
24 cm
Professional & Vocational Learn More