Essential Data Skills for Business and Management : A Guide to Using Official Data Sources

This work provides readers with information on useful statistics from inexpensive official sources, a guide to finding the most appropriate data for different purposes, an understanding of commonly-used statistical definitions and measurement conventions, and calculation and graphing techniques which allow data to be presented effectively.

The book also gives advice on how to use data intelligently to inform business decision-making.

This is an introductory book written by experienced business professionals and academics.

It assumes no prior knowledge of statistical methods.

The book has been written with two main audiences in mind: for people who need to use data as part of their day-to-day work in business and commerce.

It is relevant to all the main areas of business, including market research, human resource management and business strategy.

It should also be useful for BA and MBA students of business and management, undertaking data-handling courses and project work, and as a reference for teachers of A-level business studies.