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Fortune at the Bottom of the Pyramid : Eradicating Poverty Through Profits

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Explaining that the world's five billion poor make up the thefastest growing market in the world, Prahalad shows how this segment has vastuntapped buying power, and represents an enormous potential for companies wholearn how to serve this market by providing the poor with that they need.

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Product Details
Dorling Kindersley Pvt Ltd
8177587765 / 9788177587760
Mixed media product
01/12/2006
India
432 pages
Professional & Vocational Learn More