How to make money with social media: an insider's guide on using new and emerging media to grow your business (Second edition.)

Set up, launch, and run your winning social/mobile media campaign!

This guide is packed with actionable tools, techniques, and tips you can really use all fully revamped for todays newest platforms and opportunities.

Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges.

Their How to Make Money with Social Media, Second Edition reads just like the conversation youd want to have with them over coffee: its friendly, upbeat, based on hard-won experience about what does (and doesnt) work, and focused on exactly what you need to know.

Step by step, Turner and Shah show you how to: Define the right goals, strategies, and tactics and then successfully execute on your plan Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them Make the most of your resources, no matter how limited they are Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms Measure brand sentiment, engagement, ROI, and more and learn the right lessons from your metrics Avoid crucial pitfalls that other companies are currently encountering Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer todays #1 social/mobile marketing question: "What should I do next?" Whether youre a marketer, entrepreneur, sales leader, or student, if you want to profit from social or mobile marketing, start right here.