SUCCESSFUL INNOVATION

Successful innovation is crucial to a business's competitive edge, even its survival, but study after study reveals that many organisations are failing to tap the potential of their staff.

This book pinpoints and describes the processes and capabilities required by organisations to foster creative thinking and, equally important, to capture and shape the resulting output.

Its findings are based on original research conducted by the authors and work done by leading business professors in America, Europe and Asia.

Companies and organisations featured in the book include Kavacrner, British Airways, BMW, software design firm Integrysis, ad agency Simons Palmer, Glaxo-Wellcome, the National Theatre, Japanese cosmetics company Shiseido, French hotel and catering group Accor, Chinese software firm Oticon, US steel manufacturer Nucor and even the IMF.