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Marketing Discourse : A Critical Perspective

Fellesson, Markus (Swedish School of Economics and Business Administration Helsinki), Fougere, Martin (Swedish School of Economics and Business Administration Finland), Skalen, Per (Karlstad University Sweden)

Part of the Routledge Interpretive Marketing Research series

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Product Details

Publisher/Imprint Routledge

ISBN/Ean1138010561 / 9781138010567

FormatPaperback / softback

Dewey658.8

Country of PubUnited Kingdom

Pages10 pages, Line drawings, black and white; Illustrations, black and white

ReadershipGeneral (US: Trade) Learn More

BIC JF Society & culture: general, JFF Social issues & processes, K Economics, finance, business & management, KJS Sales & marketing