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Image for Innovationsmanagement

Innovationsmanagement : Kreativitatstechniken fur den unternehmerischen Erfolg

Higgins, James M., Wiese, Gerold G.
See all formats and editions

Nur durch Entfaltung ihres Kreativitätspotentials können Unternehmen schnell und gewinnbringend marktgerechte Innovationen am Markt plazieren.

Dazu bietet das Buch die geeigneten Kreativitätstechniken an.

Die Autoren stellen eine Vielfalt bewährter und für spezifische Problemlösungen geeigneter Techniken vor.

Sie beschreiben anschaulich, wie man sie individuell oder in interdisziplinären Gruppen einsetzen kann.

Dazu gehören z.B. Techniken zur Analyse des Umfeldes oder zur Entwicklung von Alternativen.

Eine Übersicht hilft zur Auswahl der geeigneten Technik.

Ein Buch auch für den interessierten Laien.

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£37.99
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Product Details
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
354060572X / 9783540605720
Paperback / softback
050
14/03/1996
Germany
266 pages, 85 Illustrations, black and white; XIII, 266 S. 85 Abb.
155 x 235 mm
KJM Management & management techniques, PD Science: general issues, TBD Technical design
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