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Image for Sprache als Instrument der Change- und Innovationskommunikation
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Sprache als Instrument der Change- und Innovationskommunikation (1. Aufl. 2018 edition.)

Ebert, Helmut, Munch, Edith
Part of the Essentials series
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Dieses essential  zeigt, wie Sie mit Sprache Umbruche meistern und neue Ideen entwickeln.

Denken ist ein kreativer Umgang mit Bedeutungen. Die Verfahren fur Ideenspielraume: definieren, abstrahieren, metaphorisieren, negieren, rahmen (framing"e;) sowie argumentieren, erzahlen, beschreiben.

Die Vorfeldfaktoren: Empathie, informale Kommunikation, Akzeptanz von Ungewissheit und Mehrdeutigkeit, experimentelle Haltung, Perspektivenabgleich, Uberwindung von Tabus, Mythen und blockierenden inneren Bildern - und eine Sprache, die Gruppen befahigt, von der Zukunft her zu denken.

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Product Details
Springer
3658225696 / 9783658225698
eBook (Adobe Pdf, EPUB)
15/06/2018
German
43 pages
Copy: 10%; print: 10%
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