User research: a practical guide to designing better products and services (1st)

Many businesses are based on creating desirable experiences, products and services for users.

However in spite of this, companies often fail to consider the end user - the customer - in their planning and development processes.

As a result, organisations find themselves spending huge sums of money creating products and services that, quite simply, don't work.

User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. 'User Research' is a practical guide that shows readers how to use the vast array of user research methods available.