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The art of branded entertainment (None edition.)

Chun, Monica(Contributions by), Daly, Jules(Contributions by), Dias, Ricardo(Contributions by), Glynne, Samantha(Contributions by), Goll, Carol(Contributions by), Harrach, Gabor(Contributions by), Nance, Marissa(Contributions by), Nguyen, Toan(Contributions by), Olivares, Luciana(Contributions by), Pascoa, Marcelo(Contributions by), Sher, Misha(Contributions by), Sjoenell, Pelle(Contributions by), Suzuki, Tomoya(Contributions by), Xenopoulos, Jason(Contributions by), Pereira, PJ(Edited by)
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A special, premiere release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.

A collection of essays from jurors on the 2017 Lions Entertainment award.

Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising.

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Product Details
Peter Owen
0720620597 / 9780720620597
eBook (Adobe Pdf)
658.827
14/06/2018
England
English
288 pages
Copy: 20%; print: 20%
Description based on CIP data; resource not viewed.
JFDV Advertising & society, KJSA Advertising, KNT Media, information & communication industries, KNTY Advertising industry
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