Brain based enterprises: harmonising the head, heart and soul of business

'Brain Based Enterprises' offers a unique synthesis of intelligent thought fused with pragmatic and pithy insights on the art and discipline of leading enterprises, where intelligence, ideas and innovation are the currencies of Sustainable Coopetive Advantage (SCA).

From the first signs of intelligence through making axes and fire, we now have access to unprecedented powers of creation through the convergence of humanity and technology.

Rapid and dramatic advances in our understanding of genomics, biotechnology, computing and robotics make it possible for us to create a better world or destroy what we have created.

The author explores both sides of the Man-Machine dynamic so that you can choose wisely.