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Image for Praxiswissen Radio: Wie Radio gemacht wird - und wie Radiowerbung anmacht
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Praxiswissen Radio: Wie Radio gemacht wird - und wie Radiowerbung anmacht (Second Edition.)

Muller, Dieter K.(Edited by), Raff, Esther(Edited by)
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Welches Radiopublikum lasst sich zu welchen Tageszeiten erreichen, mit welchen Radioformaten, in welchen Nutzungssituationen?

Was macht einen guten" Werbespot im Radio aus? Wie kann man seine Wirkung messen? Welche Rolle spielt das Radio im Vergleich mit anderen Medien und Werbetragern?

Diese und weitere Fragen werden in diesem fur die 2.

Auflage aktualisierten und erweiterten Handbuch Praxiswissen Radio" beantwortet.

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Product Details
VS Verlag fur Sozialwissenschaften
3531930435 / 9783531930435
eBook (Adobe Pdf)
302.23
15/02/2011
German
265 pages
Copy: 10%; print: 10%
JFD Media studies
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