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Image for Branding for the star-counters

Branding for the star-counters

Craciun

See all formats and editions

Etymologically, object/ob-jectum means "e;what is opposed to us"e;.

Identification processes connecting individuals and corporations at a global level are turning "e;objects"e; into "e;belongings"e;.

Branding today means to manage collective fictions and to generate relevant corporate mythologies.

Branding for Star Counters is a cross-disciplinary handbook for students, researchers and marcom professionals that investigates strategic communication with tools provided by anthropology, psychoanalysis, and cultural studies.

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Product Details

Publisher/Imprint EME editions

ISBN/Ean2806651999 / 9782806651990

FormateBook (Adobe Pdf)

Published29/09/2020

Book LanguageEnglish

Pages1 pages

Copy LimitsCopy: 10%; print: 10%

BIC JFD Media studies