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Business Essentials (6th ed.)

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This "best-selling book" continues to present a brief "no-nonsense" approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies.

Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues.

An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.

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Product Details
Prentice-Hall
0132287854 / 9780132287852
Paperback
658
25/10/2006
United States
English
544 p.
undergraduate Learn More
Previous ed.: 2005.