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Image for Grundfragen Der Medienwirtschaft

Grundfragen Der Medienwirtschaft (4th 4. Aufl. 2009 ed.)

Schumann, Matthias
See all formats and editions

Die betriebswirtschaftlichen Grundfragen der Medienwirtschaft betrachten die Autoren aus vier Perspektiven: produktorientiert (Marketing und Vertrieb), ressourcenorientiert (Personal und Informationstechnologie), klassisch-kaufmannisch (Finanz- und Rechnungswesen) und managementorientiert (Planung und Organisation).

Dabei diskutieren sie auch aktuelle Themen wie etwa Musiktauschborsen im Internet.

Die 4. Auflage wurde uberarbeitet und auf den neuesten Stand gebracht, laufend aktualisierte Beispiele im Internet erganzen das einfuhrende Lehrbuch."

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Product Details
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
3540898700 / 9783540898702
Paperback / softback
338.4730223
01/02/2009
Germany
270 pages, black & white illustrations
156 x 234 mm, 383 grams
General (US: Trade) Learn More
DDS Shakespeare plays
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