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Gabler Lexikon Marktforschung (2004 edition.)

Helmig, Bernd(Edited by), Tscheulin, Dieter K.(Edited by)

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Das Lexikon deckt alle relevanten Aspekte der Marktforschung ab und gibt einen umfassenden Uberblick uber die Grundlagen.

Die Sachgebiete wie betriebswirtschaftliche Marktforschung, Organisation der betriebswirtschaftlichen Marktforschung, Methoden der Datengewinnung, Methoden der Datenanalyse und viele mehr sind aktuell, kompetent und anschaulich aufbereitet.

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Product Details

Publisher/Imprint Gabler Verlag

ISBN/Ean3322946355 / 9783322946355

FormateBook (Adobe Pdf)

Published02/07/2013

Book LanguageGerman

Pages1 pages

Copy LimitsCopy: 10%; print: 10%

BIC KJSM Market research