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Effective Marketing

Anthony, Denton, Browne, Pat, D'Amico, Michael, Donville, Linda, Monk, Jennifer, Zikmund, William G.

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Using examples from the world of entertainment, the First Canadian Edition of "Effective Marketing" will explore Canada's impact on marketing both at home and abroad in a dramatic and captivating way. "Effective Marketing" explains how marketers can gain competitive advantage through information technology and adapting to the world of rapid change with products and events that are now launched simultaneously around the globe.

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Product Details

Publisher/Imprint Nelson Canada

ISBN/Ean0176414975 / 9780176414979

FormatPaperback

Published22/11/2007

Country of PubUnited Kingdom

Pages528 pages

Dimensions216 x 276 mm, 1167 grams

ReadershipTertiary Education (US: College) Learn More

BIC EL ELT: learning material & coursework