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Profit Maximization Through Customer Relationship Marketing : Measurement, Prediction, and Implementation

Customer Relationship Management Markets

The Future of Relationship Marketing

Capturing customer equity: moving from products to customers

Capturing customer equity: moving from products to customers

The future of relationship marketing

The future of relationship marketing

The Future of Relationship Marketing

Capturing Customer Equity : Moving from Products to Customers

Customer lifetime value: reshaping the way we manage to maximize profits

Customer lifetime value: reshaping the way we manage to maximize profits

Customer lifetime value: reshaping the way we manage to maximize profits

Customer lifetime value: reshaping the way we manage to maximize profits

Customer Lifetime Value : Reshaping the Way We Manage to Maximize Profits

Customer Lifetime Value : Reshaping the Way We Manage to Maximize Profits

Customer relationship management in electronic markets

Customer relationship management in electronic markets

Internal relationship management: linking human resources to marketing performance

Internal Relationship Management: Linking Human Resources to Marketing Performance

Customer Lifetime Value : Reshaping the Way We Manage to Maximize Profits

Customer Lifetime Value : Reshaping the Way We Manage to Maximize Profits

Customer lifetime value: reshaping the way we manage to maximize profits

Customer Relationship Management in Electronic Markets

Customer Relationship Management in Electronic Markets

Customer relationship management in electronic markets

Profit Maximization Through Customer Relationship Marketing : Measurement, Prediction, and Implementation

Internal Relationship Management : Linking Human Resources to Marketing Performance

Internal Relationship Management : Linking Human Resources to Marketing Performance

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