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Image for Cross-Cultural Brand Personality and Brand Desirability

Cross-Cultural Brand Personality and Brand Desirability : An Empirical Approach to the Role of Culture on this Mediated Interplay

series Markenkommunikation Und Beziehungsmarketing
Paperback / softback 14 Aug 2020
Publisher Springer Gabler
ISBN: 9783658311773
Dewey: 658.827
£59.99
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Image for Konsumentenwert: Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalitat am Beispiel eines Festivals

Konsumentenwert: Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalitat am Beispiel eines Festivals

series Markenkommunikation Und Beziehungsmarketing
Ebook 13 Sep 2013
Publisher Springer Gabler
ISBN: 9783658027360
Dewey: 658.8
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Image for Events als Instrumente des Regionalmarketing: Entwicklung eines Bezugsrahmens zur regional-strategischen Eventwirkungskontrolle

Events als Instrumente des Regionalmarketing: Entwicklung eines Bezugsrahmens zur regional-strategischen Eventwirkungskontrolle

series Markenkommunikation Und Beziehungsmarketing
Ebook 10 Sep 2014
Publisher Springer
ISBN: 9783658071141
Dewey: 338.4791
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Image for Nostalgie und Retro-Trends als Marketingchance: Eine Analyse der Ursachen fur die Nachfrage nach vergangenheitsbezogenen Konsumangeboten

Nostalgie und Retro-Trends als Marketingchance: Eine Analyse der Ursachen fur die Nachfrage nach vergangenheitsbezogenen Konsumangeboten

series Markenkommunikation Und Beziehungsmarketing
Ebook 14 Sep 2012
Publisher Springer
ISBN: 9783834943552
Dewey: 650
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Image for Eventforschung: Events und The New Normal'

Eventforschung: Events und The New Normal'

series Markenkommunikation Und Beziehungsmarketing
Ebook 15 Dec 2022
Publisher Springer
ISBN: 9783658383664
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Image for Showrooming im stationaren Einzelhandel: Entwicklung eines Erklarungsmodells des opportunistischen Konsumentenverhaltens

Showrooming im stationaren Einzelhandel: Entwicklung eines Erklarungsmodells des opportunistischen Konsumentenverhaltens

series Markenkommunikation Und Beziehungsmarketing
Ebook 28 Dec 2018
Publisher Springer
ISBN: 9783658249649
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Image for Teilnahme an wissenschaftlicher Weiterbildung: Entwicklung eines Erklarungsmodells unter Berucksichtigung des Hochschulimages

Teilnahme an wissenschaftlicher Weiterbildung: Entwicklung eines Erklarungsmodells unter Berucksichtigung des Hochschulimages

series Markenkommunikation Und Beziehungsmarketing
Ebook 18 Nov 2010
Publisher Gabler Verlag
ISBN: 9783834963284
Dewey: 658.8
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Image for Negative Kommunikationseffekte von Sponsoring und Ambush-Marketing bei Sportgroveranstaltungen

Negative Kommunikationseffekte von Sponsoring und Ambush-Marketing bei Sportgroveranstaltungen

series Markenkommunikation Und Beziehungsmarketing
Ebook 1 Dec 2010
Publisher Gabler Verlag
ISBN: 9783834986986
Dewey: 650
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Image for Produktruckrufe in der deutschen Automobilindustrie: Motivations-, Kommunikations- und Verstandnisproblematiken

Produktruckrufe in der deutschen Automobilindustrie: Motivations-, Kommunikations- und Verstandnisproblematiken

series Markenkommunikation Und Beziehungsmarketing
Ebook 20 Apr 2015
Publisher Springer
ISBN: 9783658094997
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Image for Stand und Perspektiven der Eventforschung

Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Paperback / softback 13 Aug 2010
Publisher Gabler
ISBN: 9783834925138
Dewey: 658.82
£44.99
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Image for Wissensgenerierung in Value Netzwerken: Empirische Betrachtung der Photovoltaik aus der sozialen Netzwerkperspektive

Wissensgenerierung in Value Netzwerken: Empirische Betrachtung der Photovoltaik aus der sozialen Netzwerkperspektive

series Markenkommunikation Und Beziehungsmarketing
Ebook 28 Jul 2014
Publisher Springer
ISBN: 9783658065904
Dewey: 658.4092
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Image for Negative Kommunikationseffekte von Sponsoring und Ambush-Marketing bei Sportgroßveranstaltungen

Negative Kommunikationseffekte von Sponsoring und Ambush-Marketing bei Sportgroßveranstaltungen

series Markenkommunikation Und Beziehungsmarketing
Paperback / softback 25 Jun 2010
Publisher Gabler
ISBN: 9783834922397
Dewey: 658.802
£49.99
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Image for Events Und Wege Aus Der Krise: "The New Normal" Aus Sicht Von Wissenschaft Und Praxis

Events Und Wege Aus Der Krise: "The New Normal" Aus Sicht Von Wissenschaft Und Praxis

series Markenkommunikation Und Beziehungsmarketing
Ebook 7 Feb 2022
Publisher Springer
ISBN: 9783658351656
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Image for Determinanten Des Vorgrundungsprozesses: Einfluss Unternehmerischer Chancen Und Des Grundungsklimas Im Hochschulumfeld

Determinanten Des Vorgrundungsprozesses: Einfluss Unternehmerischer Chancen Und Des Grundungsklimas Im Hochschulumfeld

series Markenkommunikation Und Beziehungsmarketing
Ebook 12 Mar 2013
Publisher Springer
ISBN: 9783658016654
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Image for Events und Marke: Stand und Perspektiven der Eventforschung

Events und Marke: Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Ebook 16 Aug 2018
Publisher Springer
ISBN: 9783658232856
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Image for Erfolg mit nachhaltigen Eventkonzepten: Tagungsband zur 2. Konferenz fur Eventforschung an der TU Chemnitz

Erfolg mit nachhaltigen Eventkonzepten: Tagungsband zur 2. Konferenz fur Eventforschung an der TU Chemnitz

series Markenkommunikation Und Beziehungsmarketing
Ebook 17 Dec 2011
Publisher Gabler Verlag
ISBN: 9783834968852
Dewey: 658.8
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Image for Psychological Ownership im Kontext der Unternehmensnachfolge: Eine qualitative Studie

Psychological Ownership im Kontext der Unternehmensnachfolge: Eine qualitative Studie

series Markenkommunikation Und Beziehungsmarketing
Ebook 10 Jun 2016
Publisher Springer
ISBN: 9783658146016
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Image for Ambush Marketing und Markenschutz: Die Eventmarketingmarke als Abwehrmittel gegen Nicht-Sponsoren sportlicher Groereignisse

Ambush Marketing und Markenschutz: Die Eventmarketingmarke als Abwehrmittel gegen Nicht-Sponsoren sportlicher Groereignisse

series Markenkommunikation Und Beziehungsmarketing
Ebook 26 Nov 2015
Publisher Springer
ISBN: 9783658121754
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Image for Eventforschung: Aktueller Stand Und Perspektiven

Eventforschung: Aktueller Stand Und Perspektiven

series Markenkommunikation Und Beziehungsmarketing
Ebook 30 Aug 2019
Publisher Springer
ISBN: 9783658276522
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Image for Emotionale Ansteckung in Technologiebasierten Serviceinteraktionen: Die Wirkung Von Smileys Auf Die Emotionen Der Kunden

Emotionale Ansteckung in Technologiebasierten Serviceinteraktionen: Die Wirkung Von Smileys Auf Die Emotionen Der Kunden

series Markenkommunikation Und Beziehungsmarketing
Ebook 8 Jul 2019
Publisher Springer
ISBN: 9783658271374
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Image for Events im Zeitalter von Social Media: Stand und Perspektiven der Eventforschung

Events im Zeitalter von Social Media: Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Ebook 12 Feb 2013
Publisher Springer
ISBN: 9783658005535
Dewey: 658.8
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Image for Teilnahme an wissenschaftlicher Weiterbildung

Teilnahme an wissenschaftlicher Weiterbildung : Entwicklung eines Erklarungsmodells unter Berucksichtigung des Hochschulimages

series Markenkommunikation Und Beziehungsmarketing
Paperback / softback 14 Oct 2010
Publisher Gabler
ISBN: 9783834924469
Dewey: 374
£54.99
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Image for Events Und Messen Im Digitalen Zeitalter: Aktueller Stand Und Perspektiven

Events Und Messen Im Digitalen Zeitalter: Aktueller Stand Und Perspektiven

series Markenkommunikation Und Beziehungsmarketing
Ebook 17 Sep 2020
Publisher Springer Gabler
ISBN: 9783658317751
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Image for Markenkommunikation mit Sport: Wirkungsmodell fur die Markenfuhrung aus Sicht der Service-Dominant Logic

Markenkommunikation mit Sport: Wirkungsmodell fur die Markenfuhrung aus Sicht der Service-Dominant Logic

series Markenkommunikation Und Beziehungsmarketing
Ebook 25 Jan 2013
Publisher Springer
ISBN: 9783834941985
Dewey: 658.8
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Image for Resilienz im personlichen Verkauf: Eine Wirkungsanalyse in Bezug auf die Verkaufsleistung

Resilienz im personlichen Verkauf: Eine Wirkungsanalyse in Bezug auf die Verkaufsleistung

series Markenkommunikation Und Beziehungsmarketing
Ebook 28 Feb 2017
Publisher Springer
ISBN: 9783658174552
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Image for Events und Emotionen: Stand und Perspektiven der Eventforschung

Events und Emotionen: Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Ebook 27 Jul 2015
Publisher Springer
ISBN: 9783658103033
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Image for Stand und Perspektiven der Eventforschung

Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Ebook 18 Nov 2010
Publisher Gabler Verlag
ISBN: 9783834989222
Dewey: 658.8
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Image for Events und Erlebnis: Stand und Perspektiven der Eventforschung

Events und Erlebnis: Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Ebook 7 Aug 2017
Publisher Springer
ISBN: 9783658192365
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Image for Events und Sport: Stand und Perspektiven der Eventforschung

Events und Sport: Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Ebook 13 Sep 2013
Publisher Springer Gabler
ISBN: 9783658036812
Dewey: 658.8
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Image for Events und Messen: Stand und Perspektiven der Eventforschung

Events und Messen: Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Ebook 29 May 2014
Publisher Springer
ISBN: 9783658062354
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