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Grundlagen des CRM: Strategie, Geschaftsprozesse und IT-Unterstutzung

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Service Business Development: Band 2. Methoden - Erlosmodelle - Marketinginstrumente

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Service Business Development: Strategien - Innovationen - Geschaftsmodelle. Band 1

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Kooperative Dienstleistungen: Spannungsfelder Zwischen Service Cooperation Und Service Coopetition

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Automatisierung Und Personalisierung Von Dienstleistungen: Konzepte - Kundeninteraktionen - Geschäftsmodelle. Band 1

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Automatisierung Und Personalisierung Von Dienstleistungen: Methoden - Potenziale - Einsatzfelder. Band 2

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Marketing Weiterdenken: Zukunftspfade Für Eine Marktorientierte Unternehmensführung

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Qualitatsmanagement Fur Non-Profit-Organisationen: Grundlagen - Planung - Umsetzung - Kontrolle

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Kunstliche Intelligenz Im Dienstleistungsmanagement: Band 1: Geschaftsmodelle - Serviceinnovationen - Implementierung

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Kunstliche Intelligenz Im Dienstleistungsmanagement: Band 2: Einsatzfelder - Akzeptanz - Kundeninteraktionen

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Sportmarketing: Grundlagen - Strategien - Instrumente

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Smart Services: Band 1: Konzepte - Methoden - Prozesse

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Smart Services: Band 2: Geschaftsmodelle - Erlosmodelle - Kooperationsmodelle

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Smart Services: Band 3: Kundenperspektive - Mitarbeiterperspektive - Rechtsperspektive

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Handbuch Markenfuhrung: Kompendium Zum Erfolgreichen Markenmanagement. Strategien - Instrumente - Erfahrungen

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Marktorientierte Unternehmensfuhrung: Reflexionen - Denkanstoe - Perspektiven

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Internes Marketing: Integration der Kunden- und Mitarbeiterorientierung. Grundlagen - Implementierung - Praxisbeispiele

series Wissenschaft & Praxis
Ebook 2 Jul 2013
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Wertorientierte Unternehmensfuhrung: Perspektiven und Handlungsfelder fur die Wertsteigerung von Unternehmen

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Integrierte Kommunikation: Entwicklungsstand in Unternehmen - 6

series Basler Schriften zum Marketing
Ebook 5 Oct 2013
Publisher Gabler Verlag
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Entwicklung von Kundenbeziehungen: Theoretische und empirische Analysen unter dynamischen Aspekten - 9

series Basler Schriften zum Marketing
Ebook 29 Jul 2013
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Integrierte Kommunikation in Theorie und Praxis: Betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven

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Nationale Kundenbarometer: Messung von Qualitat und Zufriedenheit

series Basler Schriften zum Marketing
Ebook 9 Nov 2013
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Service Value als Werttreiber: Konzepte, Messung und Steuerung Forum Dienstleistungsmanagement

Ebook 14 Apr 2014
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Handbuch Techniken der Kommunikation: Grundlagen - Innovative Ansatze - Praktische Umsetzungen

series Springer Reference Wirtschaft
Ebook 4 Jul 2018
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Handbuch Instrumente der Kommunikation: Grundlagen - Innovative Ansatze - Praktische Umsetzungen

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Ebook 14 Jun 2016
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Handbuch Strategische Kommunikation: Grundlagen - Innovative Ansatze - Praktische Umsetzungen

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Integrierte Kommunikation in der Praxis: Entwicklungsstand in deutschsprachigen Unternehmen - 32

series Basler Schriften zum Marketing
Ebook 24 Mar 2014
Publisher Springer
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Integrierte Verbandskommunikation

series Essentials
Ebook 2 May 2014
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Einsatz Von Social Media Fur Das Dienstleistungsmanagement

series Essentials
Ebook 7 Nov 2014
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Interaktive Wertschopfung durch Dienstleistungen: Strategische Ausrichtung von Kundeninteraktionen, Geschaftsmodellen und sozialen Netzwerken. Forum Dienstleistungsmanagement

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Servicetransformation: Entwicklung vom Produktanbieter zum Dienstleistungsunternehmen. Forum Dienstleistungsmanagement

Ebook 9 May 2016
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Sponsoring: Systematische Planung und integrativer Einsatz

Ebook 7 Dec 2017
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Handbuch Dienstleistungsmarketing: Planung - Umsetzung - Kontrolle

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Dienstleistungen 4.0: Konzepte - Methoden - Instrumente. Band 1. Forum Dienstleistungsmanagement

Ebook 11 Jul 2017
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Dienstleistungen 4.0: Geschaftsmodelle - Wertschopfung - Transformation. Band 2. Forum Dienstleistungsmanagement

Ebook 11 Jul 2017
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Marketing Weiterdenken: Zukunftspfade fur eine marktorientierte Unternehmensfuhrung

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Qualitatsmanagement Fur Dienstleistungen: Grundlagen, Konzepte, Methoden

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Qualitatsmanagement fur Dienstleistungen: Grundlagen, Konzepte, Methoden

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Grundzuge der Betriebswirtschaftslehre

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Bank- und Versicherungslexikon

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Grundzuge der Betriebswirtschaftslehre

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Grundzuge der Betriebswirtschaftslehre

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Ebook 12 Sep 2016
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Grundzuge der Betriebswirtschaftslehre

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Banken Und Okologie: Konzepte Fur Die Umwelt

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Ertragsorientiertes Bankmanagement: Betriebswirtschaftliche Grundlagen Des Controlling in Kreditinstituten

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Dienstleistungsqualitat: Konzepte - Methoden - Erfahrungen

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Marketing: Grundlagen fur Studium und Praxis

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Konflikte zwischen Industrie und Handel: Empirische Untersuchungen im Lebensmittelsektor der BRD - 9

series Unternehmensfuhrung und Marketing
Ebook 9 Mar 2013
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Sponsoring: Unternehmen als Mazene und Sponsoren

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Marktorientierte Unternehmensfuhrung: Reflexionen - Denkanstoe - Perspektiven

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