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Defining your market: winning strategies for high-tech, industrial, and service firms

Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms

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Medical Group Management in Turbulent Times : How Physician Leadership Can Optimize Health Plan, Hospital, and Medical Group Performance

Health Marketing and Consumer Behavior : A Guide to Basic Linkages

Predicting Successful Hospital Mergers and Acquisitions : A Financial and Marketing Analytical Tool

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Church and ministry strategic planning: from concept to success

Fundamentals of Leisure Business Success : A Manager's Guide to Achieving Success in the Leisure and Recreation Industry

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Consumer satisfaction in medical practice

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