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Image for Defining your market: winning strategies for high-tech, industrial, and service firms
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Defining your market: winning strategies for high-tech, industrial, and service firms

Weinstein, Art, Winston, William
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Visionary companies build markets today to be market leaders tomorrow.

This book provides the blueprint. It contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies.

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£145.00
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Product Details
Routledge
1317957776 / 9781317957775
eBook (EPUB)
658.802
28/01/2016
England
English
180 pages
Copy: 30%; print: 30%
Description based on CIP data; resource not viewed.
K Economics, finance, business & management, KJMV7 Sales & marketing management
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