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Image for Effective Management for Marketing

Effective Management for Marketing

Hatton, Angela, Worsam, Mike

Part of the CIM Student Workbook S.: Advanced Certificate series

See all formats and editions

This workbook is designed for students studying for the Effective Management for Marketing module of the CIM Advanced Certificate and has been revised to match the 1999 syllabus.

It includes exam papers, specimen answers, a glossary of key terms, questions, activities and highlighted key points.

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Product Details

Publisher/Imprint Butterworth-Heinemann Ltd

ISBN/Ean0750643641 / 9780750643641

FormatPaperback

Dewey658.8

Published19/08/1999

Country of PubUnited Kingdom

Book LanguageEnglish

Pages288p. : ill.

Dimensions30 cm

ReadershipExams/tests/exercises /research & professional Learn More

BIC KJMV7 Sales & marketing management