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Essentials of Strategic Management: The Quest for Competitive Advantage (6 ed)

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Essentials of Strategic Management 6th edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style that captures student interest.

It features 10 chapters with 12 tightly linked cases.

The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management.

For years strategy instructors have been shifting from purely text-cases to a text-cases-simulation course structure.

Two widely used online competitive strategy simulations, The Business Strategy Game and GLO-BUS, are optional companions.

Both simulations are closely linked to the content.

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Product Details
McGraw-Hill Education
1259927636 / 9781259927638
Paperback / softback
16/02/2018
United States
432 pages, Illustrations, unspecified
203 x 254 mm, 656 grams
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