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BrandDigital: simple ways top brands succeed in the digital world

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Allen Adamson offers a comprehensive assessment of the future marketing landscape, including a discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace.

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Product Details
Palgrave Macmillan
0230614558 / 9780230614550
Ebook
658.827
19/08/2008
England
English
168 pages