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Small and Medium-Sized Enterprises, and Business Uncertainty: Just Surviving or Thriving?

Adapa, Sujana(Edited by)Jurado, Tanya(Edited by)Lazaris, Miria(Edited by)McKeown, Tui(Edited by)
Part of the Palgrave Studies in Global Entrepreneurship series
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Research in this book enhances the understanding of small and medium-sized businesses as a result of unprecedented challenges presented to them. It elaborates on how some small and medium-sized businesses not only survive, but also thrive amidst uncertainties, by embracing digital solutions or transformations. 

To achieve this, the book adopts mixed research methods, with a combination of case studies, secondary data analysis and primary data analysis (survey information and/or interviews). Tables and illustrations are also included to provide the reader with a holistic understanding of small and medium-sized businesses from different cultural contexts.



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Product Details
Palgrave Macmillan
9819948444 / 9789819948444
eBook (EPUB)
658.022
28/11/2023
Singapore
English
220 pages
Copy: 10%; print: 10%
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