Influencer Marketing : From Conversations to Conversions - A Practical Guide

Influence is earned, not bought. This strand of marketing involves building relationships with people your customers trust, in order to gain credibility and lasting influence.

Influencer Marketing is the ultimate guide to develop, implement and use an influencer strategy, specifically tailored to a brand's niche and overarching objectives.

Practical from start to finish, this book integrates all of the relevant theory alongside useful exercises and checklists which can be translated directly into an organisation to 'learn by doing'. Influencer Marketing brings together the perspectives of both the marketer and the influencer, making it a holistic and balanced resource.

It can also be difficult to justify influencer marketing spend with key stakeholders, so the book provides tools and techniques to measure the effectiveness of influencer marketing and the ROI needed to win board level buy-in.

Featuring interviews with high profile influencers and an engaging balance between theory and practice, this book is the must-have guide to engaging existing consumers and winning new audiences.