Innovation Management : Strategies, Implementation, and Profits (Second edition)

This second edition of "Innovation Management" provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature.

Designed to meet the increasing number of courses in this vitally important area, the book provides full course coverage of innovation management as its core theme.

Drawing from his professional and academic experience, Allan Afuah shows the relationship between innovation, a management function, and profitability, a financial function.

He creates the framework to encompass the basic questions of the "who, what, when, and where of innovation, combining the latest theoretical discussion with abundant examples.

This new edition explicitly incorporates the Internet as a technological change and offers an entirely new chapter, "Strategies for Sustaining Profits".