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Principles of Marketology, Volume 1 : Theory (1st ed. 2016)

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In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.

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£69.99
Product Details
Palgrave Macmillan
1349677884 / 9781349677887
Paperback / softback
658.802
26/10/2019
United Kingdom
377 pages, XV, 377 p.
155 x 235 mm
Professional & Vocational Learn More