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Logo Design Love : A guide to creating iconic brand identities (2 ed)

By: Airey, David

Part of the Voices That Matter series
0321985206 / 9780321985200
Paperback / softback
04/09/2014
11 in stock Need More ?
United States
181 x 230 mm, 588 grams 240 pages
Professional & Vocational  Learn More

Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers.

In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients.

David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you'll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last

BIC:

AKC Graphic design, AKL Illustration & commercial art, KJS Sales & marketing

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