The handbook of attitudes.: (Basic principles) - Volume 1, (2nd edition.)

Attitudes are evaluations of people, places, things and ideas.

They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation.

They colour our perceptions of others. Carefully crafted interventions can change attitudes and behavior.

Yet, attitudes, beliefs and behavior are often formed and changed in casual social exchanges.

This volume provides authoritative, critical surveys of theory and research about attitudes, beliefs, persuasion and behavior from key authors in these areas.