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Image for Brand Communities: Begriff, Grundmodell Und Implikationen
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Brand Communities: Begriff, Grundmodell Und Implikationen (2004th edition)

Algesheimer, Rene
Part of the Marken- Und Produktmanagement series
See all formats and editions

Rene Algesheimer untersucht den Einfluss von Brand Communities auf Konsumenten und deren Verhalten.

Er entwickelt einen netzwerkorientierten Ansatz zum Management sozialen Konsums und damit zum Management von Konsumenteninteraktionen in Brand Communities.

Die Anwendbarkeit belegt er an zahlreichen Praxisbeispielen.

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Product Details
Deutscher Universitatsverlag
3322817415 / 9783322817419
eBook (Adobe Pdf)
27/11/2013
German
484 pages
Copy: 10%; print: 10%
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