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Image for Sprachwahl in Der Deutsch-Russischen Unternehmenskommunikation

Sprachwahl in Der Deutsch-Russischen Unternehmenskommunikation

Martynova, Olga, Ammon, Ulrich(Edited by)
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Diese Arbeit befasst sich mit der Sprachwahl in der deutsch-russischen Unternehmenskommunikation.

Sie basiert auf schriftlichen und mundlichen Umfragen bei deutschen und russischen Unternehmen sowie bei deutschen wirtschaftsfoerdernden Institutionen wie Industrie- und Handelskammern.

Die Untersuchung geht der Frage nach, welche Sprachen deutsche und russische Unternehmen bei ihren gegenseitigen Geschaftskontakten bevorzugen und welche Faktoren diese Sprachwahl beeinflussen.

Gestutzt auf die empirischen Daten zu der aktuellen, bevorzugten und antizipierten Sprachwahl in den befragten Unternehmen werden anschliessend sprachenpolitische Massnahmen zur Verbesserung der deutsch-russischen Unternehmenskommunikation vorgeschlagen.

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Product Details
Peter Lang AG
3631600453 / 9783631600450
Hardback
658.45
27/05/2010
Switzerland
261 pages
KJP Business communication & presentation
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