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The Content Trap : A Strategist's Guide to Digital Change

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For readers of The Innovators Dilemma comes an incisive, paradigm-shifting answer to the trillion-dollar question business-people across the country are asking how can companies monetize free content?

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Product Details
Random House Inc
0812995384 / 9780812995381
Hardback
658.421
18/10/2016
United States
464 pages, CHARTS, ILLUSTRATIONS
161 x 243 mm, 737 grams