All the World and Her Husband : Women in the 20th Century Consumer Culture

Many of women's everyday experiences and pleasures are tied up inextricably with consumption.

Women have had a lifelong relationship with the marketplace.

In research into consumer culture, it tends to be the activities, interests and expertise of women who take centre stage.

This collection provides a range of different perspectives on women as consumers.

The volume focuses on popular culture and its female consumers; this includes examinations of popular media and their targetting of female audiences, issues and themes associated with produce purchase, placement and promotion, and commodification.