Wwrm

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WWRM is an adult contemporary music formatted radio station serving the Tampa-St.

Petersburg, Florida radio market. WWRM began on 107.3 but later moved to 94.9 with its soft AC format.

The station evolved to more of a mainstream AC sound as Magic 94.9 by 2001, a year after joining its new sister station, WDUV in its Cox Radio ownership.

The station plays Christmas music from mid-November to December 26.

Rahall Communications, owner of WLCY-AM 1380 and WLCY-TV channel 10 in St.

Petersburg, signed on 94.9 in 1970 as WLCY-FM from the "Rahall Color Communications Center" on Gandy Boulevard.