Aligning Marketing with Business Objectives : Leading CMOs on Developing Goals, Communicating Internally and Externally, and Managing Resources

Aligning Marketing with Business Objectives is an authoritative, insiders perspective on establishing and maintaining the marketing departments role as a key business enabler rather than a superfluous expenditure.

Featuring marketing executives representing some of the top companies in the nation, Aligning Marketing with Business Objectives provides best practices for CMOs who are looking to maximize the value of marketing by supporting the business strategy.

From anticipating market needs to communicating with customers to educating employees, these authors illustrate how encouraging constant internal and external dialogue leads to optimum business efficacy.

The different niches presented and the breadth of perspectives represented enable readers to get inside some of the leading marketing minds of today, as these insiders offer up their thoughts around the keys to positioning marketing as an indispensable business ally by keeping an ear to the ground and an eye on the budget.