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Marketing praxisnah (1st edition.)

Audehm, Dieter, Nikol, Ulrich, Schmid, Jurgen R.

Part of the VDI-Buch series

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Die Entwicklungs- und Vertriebsstrategien werden speziell fur Ingenieure verstandlich dargestellt.

Es wird das Wissen vermittelt, das der Ingenieur im Bereich des Marketing unbedingt braucht.

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Product Details

Publisher/Imprint Springer

ISBN/Ean3642957463 / 9783642957468

FormateBook (Adobe Pdf)

Published13/03/2013

Book LanguageGerman

Pages178 pages

Copy LimitsCopy: 10%; print: 10%

BIC KJ Business & management, KJS Sales & marketing, KJU Organizational theory & behaviour