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Business research methods (9th ed)

By: Babin, Barry J.,  Carr, Jon,  Griffin, Mitch,  Zikmund, William G.

South-Western College Publishing
1133190944 / 9781133190943
Paperback
658.0072
27/05/2012
Usually dispatched within 2 weeks
25 cm 696 p.
Postgraduate, Research & Scholarly  Learn More Undergraduate
Previous ed.: 2010.

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research.

Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas.

BUSINESS RESEARCH METHODS, 9E, International Edition is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

BIC:

GPS Research methods: general, KJ Business & management

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