Email Marketing By the Numbers : How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

Get far better results from e-mail marketing than you thought possible E-mail is one of the greatest, most revolutionary marketing tools ever invented.

Unfortunately, most businesses have no idea of its full potential they think e-mail is nothing more than an electronic version of their normal marketing materials, such as newsletters.

In "E-Mail Marketing By the Numbers", Chris Baggott reveals the e-mail marketing tactics used by some of the biggest and most successful companies and he shows small and mid-sized business owners how to level the playing field by applying those same techniques at very low cost to their marketing efforts.

Chris Baggott (Greenfield, IN) is cofounder and chief marketing officer of ExactTarget, a leading e-mail software firm.

A regular speaker on database and e-mail marketing, he has presented at such venues as the Harvard Business School Entrepreneurship Conference, Ad:Tech, the American Advertising Federation, and the American Marketing Association, among others.