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Services Marketing : Text and Cases

Baron, Steve, Harris, Kim, Hilton, Toni

See all formats and editions

Marketing is crucial in any industry: for service based organisations it's absolutely critical.

This textbook looks at the issues, models and theories behind services marketing.

It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

Read More

Product Details

Publisher/Imprint Palgrave

ISBN/Ean1349922897 / 9781349922895

FormatPaperback

Published12/06/2009

Dimensions155 x 235 mm, 0 grams

BIC JHBA Social theory