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Making the Most of the Media : How to Profit from the Opportunities of Exposure

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This text offers advice on how to capitalize on the opportunities provided by television, radio and press interviews.

It provides coverage of how to benefit from crisis management, as well as on other important techniques.

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Product Details
Kogan Page Ltd
0749420375 / 9780749420376
Hardback
808.51
31/10/1996
United Kingdom
English
192p., [8]p. of plates : ill.
24 cm
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