Starting a business for dummies (UK edition.)

Starting your own business is an exciting – and challenging – time.

This updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with real–life examples and links to hundreds of valuable resources, Starting a Business For Dummies, 4^th Edition gives you what you need to make the leap from employee to successful entrepreneur with confidence.

All your favourite, trusted content has been updated including:

• Laying the groundwork and testing the feasibility of your business idea
• Writing a winning business plan and finding funding
• How to operate effectively, including managing your finances and employing people
• Growing your business and improving performance

New content includes:

• The latest funding schemes, including government funding and crowdfunding
• Tendering for public sector work
• Avoiding business cyber–crime
• Franchising and pop ups
• Exporting (the government has set a target of doubling the number of exporting companies by 2020)
• Environmental impact (a recent survey found 77% of SMEs wanted to know how to measure and improve their environmental impact)