The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks

This book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms. Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches.

With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience. Citing enlightening research and real-world examples, The Art of Social Selling will show you how to:Use content and conversations to build online relationships that transition to salesExecute realistic sales strategies for each of the major social media platformsSpot social media trends that may influence future buying behaviorsSell online in B2B and B2C environmentsTurn social shares (likes, favorites, +1s) into social salesSet tangible goalsUse online tools and analytics to track social influencers and identify relevant conversations as they are happeningComplete with a chapter dedicated to capturing mobile sales--a segment currently exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a must-have resource for sales professionals in every industry.