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Platform Strategies: A Guidebook for Entrepreneurs in the Platform Economy (1st)

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  • The first academically rigorous guide for professionals looking to understand and implement platform strategy
  • Introduces and explains new tools of strategic management, and explains how to adapt well-established ones for platform-based business models
  • Encompasses all kinds of platforms: two-sided or multi-sided; online, offline, or hybrid; for-profit or with a social aim; B2B, B2C or C2C

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£32.99
Product Details
Routledge
0429956207 / 9780429956201
eBook (EPUB)
338.7
10/04/2023
England
English
262 pages
Copy: 30%; print: 30%
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