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Key Marketing Metrics : The 50+ metrics every manager needs to know (3 ed)

By: Bendle, Neil Farris, Paul Pfeifer, Phillip Reibstein, David

Part of the Financial Times Series series
1292360860 / 9781292360867
Paperback / softback
23/02/2021
2 in stock Need More ?
United Kingdom
155 x 231 mm, 740 grams 456 pages
Professional & Vocational  Learn More

Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics.

In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. With leading experts, discover how to build your reputation by: Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit Building models to assist with planning to give you the best tools for decision-making In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.

BIC:

KJMV1 Budgeting & financial management, KJMV7 Sales & marketing management, KJS Sales & marketing, KJSA Advertising, KJSM Market research, KJSP Public relations

Our price£28.30
RRP £37.99
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