Good for business : the rise of the conscious corporation

Today's corporations are subject to a higher order of scrutiny than ever before.

To secure consumers' patronage, corporations must demonstrate their dedication not just to customers and shareholders, but also to the greater global community.

In response, corporations from Home Depot to GE are undergoing an evolutionary transformation that is changing the very nature of their operations, strategies, and relationships with consumers and communities.

In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate just how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow.

They show how four key elements will serve as the cornerstones of the most successful businesses of the future: *Purpose Beyond Profit *Humanized Leadership *Corporate Consciousness *Collaborative Partnerships